Marketing Tricks: How Many Times Have You Fallen Victim?
Fat free food Whereas business owners call them marketing strategies, none business owners regard them as marketing tricks. Regardless of what you like to call them, businesses cannot survive without marketing tricks. Marketing tricks are the flywheel that keeps businesses engine running. We tend not to be concerned about them because of our perception that we are familiar with them and can avoid them. However, a careful look at the marketing tricks used by businesses will reveal that many of us have fallen victims of them in the past and can still fall victim of the malpractice in future. Let us consider two of these popular tricks used in supermarkets. The first marketing trick used by retailers is relating to the slogan “75% reduced fat”. Items labelled 75% reduced fat are often displayed on supermarket shelves. Some of us who are conscious of our health tend to go for them to avoid consuming excess fat. Excess fat in the body is considered to be a risk factor for...