Beware of misleading information on the internet.

-

One of the best things about the internet is the ability to write and publish information to the public audience. What a person needs to publish such information are just very simple. They include simple writing skills, a computer, an access to the internet and a blog or website page to publish the information. This is unlike the era preceding the internet when publication of information was a costly and difficult task.

This ease of publicising information on the internet has also given rise to all sorts of claims. It is easy to find claims on the internet such as we have 100 per cent satisfied customers; we are expert in body care products; We have proven track record of delivering success. Trying to disprove any of these claims is not easy. It is difficult and can involve using a lot of resources including financial ones.

While it is difficult to establish the authenticity of most information on the internet, some information on the internet can be identified very easily as false or misleading statement. Consider the case of an SEO (Search Engine Optimisation) company for example. This company claims on its website that it has been providing SEO services to customers for more than 70 years. Some visitors to this website, who want better ranking for their website, can be misled by this long years of SEO experience.

However, an analysis of this so-called 70 years of SEO experience shows that it is false. First, internet was not in existence 70 years ago. Although the developments that led to it began in the 1950’s in the United States, the internet was invented in the 1980’s and commercialised in 1995. Second, business websites were not in existence 70 years ago. They started only after the commercialisation of internet in 1995. Therefore, businesses did not look for better site ranking services 70 years ago.

As mentioned earlier, the World Wide Web or internet has transformed the way in which information is published and read by the public in great ways. However, to avoid the danger of accepting misleading information as true such as the one advanced by the SEO Company, you must be sceptical with every information you find on the internet. Do not accept such information at face value. Question every aspect of it for authenticity.

Comments

Post a Comment

Popular posts from this blog

Spanish Dog Fouling Law: Are Spanish Politicians Pursuing The Wrong Agenda?

-
Image
 Dog fouling Spain has some of the strictest laws regarding pets possession in Europe. One of its laws governing animal possession in Spain, for example, bans having exotic creatures as pets and requires dog, cat and ferret owners to declare their animals to the authority within three months of bringing them into the country. Until recently, however, Spain has no law nor sanction for failure to clean up after dog fouling in public places. It was up to dog owners whether to clean up such mess. This has now changed following the introduction of the dog fouling law. The new law states that the fine for any person failing to clean up after his or her dog fouling in a public place such as a park or kids play ground should be 1500 euros. The rationale for this legislation is to deter dog owners from leaving their dogs messing up public places such as parks. Regular visitors to parks can testify how the sight of such dog foul can be an eyesore. However, asking dog owners wh
Read more

Social Media Networks: Calls For Tighter Regulations

-
One of the most fascinating technological inventions of the twenty first century is the development of social media networks such as YouTube, Twitter, and Face book. These social media networks make it possible for people to meet new people and make friends, locate old friends and family members, or to form a relationship that can result in marriage. They also provide a platform in the form of advertising for conducting businesses. Despite these benefits provided by the social media networks certain things can go awfully wrong on the networks. The most recent example of how the social media network can be turned into a weapon of criminality is the case last week involving threatening rape and murder messages sent to a number of British women on Twitter. Feminists are attempting to use this incident to rally for support for tighter regulations on activities being conducted within social media networks. Is it possible to control activities within these networks? Having legislat
Read more

Marketing Tricks: How Many Times Have You Fallen Victim?

-
Image
 Fat free food Whereas business owners call them marketing strategies, none business owners regard them as marketing tricks. Regardless of what you like to call them, businesses cannot survive without marketing tricks. Marketing tricks are the flywheel that keeps businesses engine running. We tend not to be concerned about them because of our perception that we are familiar with them and can avoid them. However, a careful look at the marketing tricks used by businesses will reveal that many of us have fallen victims of them in the past and can still fall victim of the malpractice in future. Let us consider two of these popular tricks used in supermarkets. The first marketing trick used by retailers is relating to the slogan “75% reduced fat”. Items labelled 75% reduced fat are often displayed on supermarket shelves. Some of us who are conscious of our health tend to go for them to avoid consuming excess fat. Excess fat in the body is considered to be a risk factor for
Read more