The Ugly Side Of Customer Reviews And Recommendations

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Customer rating stars
Customer reviews and recommendations are found on many business websites and leaflets. They often contain customers experience about the businesses displaying the reviews or recommendations. Potential customers tend to rely heavily on this experience when making their buying decisions. If you are one of these people , there is a surprise for you regarding customer reviews and recommendations below.

A disproportionate number of customer reviews or recommendations being displayed on business websites are positive experience. They often show satisfied customers talking good about their transactions. Some of these customers will state how satisfied they are with the transactions and their intention to revisit the business. Others will say how they intend to recommend the business to potential customers including colleagues, friends and family members.

It is rare to find businesses displaying negative customer reviews or recommendations about them on their websites. Does it mean that these businesses do not receive such negative experience from their customers? They certainly do but negative experience does not make its way to the display board of businesses because it will be a put-off for potential customers.

What will be your response to a customer review on a website regarding his or her experience with the business stating Their customer service was horrible? If you are trying to purchase a product from such a website you will certainly decide not to go ahead with the purchase to avoid similar experience. The business concerned will thus lose you as a customer.

Businesses know the huge impact which customer reviews and recommendations can make on their sales and profits. They try to conceal negative customer reviews and recommendations, while showing positive customer reviews and recommendations. When making your buying decision, therefore, you should rely less on any customer reviews or recommendations you may find on the business website.

Instead, search for the business reputation and customer experience using search engines such as Google or Bing. Do thorough research on these search engines before making any purchase from the business especially if the money you want to part with the business is substantial. Look for things such as item return and refund experience, delivery experience, and product or service quality experience from customers.

You will certainly find objective reviews about a business on third party websites free of bias. A word of caution! This method is not fool proof and can be subject to manipulations. Unscrupulous businesses are aware of the impact which customer reviews on third party websites can make on potential customers. They can pay such third party websites to publish positive reviews about their business. You work hard for your money. It is not wise to throw it away as a result of dodgy customer reviews or recommendations.

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